Free 15 minutes

# Service businesses in Czechia

Less routine. More time for your business.

We automate client communication, bookings and everyday tasks. We connect your systems, simplify your processes and help you turn more enquiries into paying jobs.

Where to startHow it works

Free 15 minutes · price up front · no obligation

  • Price and scope before work starts
  • Final prices, no VAT on top
  • You keep the website and access
  • Czech, Russian, English, German
See how well your website helps turn visits into enquiries Free check

Your company’s growth path

How we help you set up your processes — step by step

SmartFirm does two things: promoting your business (marketing) and automating its processes. We recommend moving level by level: first a clear website, then enquiry handling, then a steady flow of clients and finally automating routine work. Each step builds on the previous one.

Where you start

Clients find you in different ways, write and call through different channels, and bookings and reminders are handled by hand. Some enquiries get lost, and routine eats time that could be earning money.

  1. 1

    Level 1 · Foundation

    Easy to find and easy to choose

    1. Step 01A website that makes booking easierThe foundation: ads, search and recommendations all lead here. We start by building or improving your website.

    What changes in your business

    Your business has a clear face online: clients see services and prices and get in touch on their own.

  2. 2

    Level 2 · Enquiries

    No enquiry or call gets lost

    1. Step 02Appointment remindersOnce bookings come in, clients get reminders and your team sees changes.
    2. Step 03AI receptionistMessages from your website and messengers get answers while you work.
    3. Step 04Automated voice receptionistCalls nobody can answer turn into an enquiry or a task.

    What changes in your business

    Every enquiry and call lands in one system; bookings and reminders run automatically.

  3. 3

    Level 3 · Marketing

    New and returning clients arrive regularly

    1. Step 05New clientsOnce enquiries are handled well, advertising starts to pay off.
    2. Step 06AI sales agentAds brought enquiries — the AI sales agent writes to each within a minute and leads them to a booking.
    3. Step 07AI search visibilityYour business information is clear to search engines and AI search.
    4. Step 08Repeat businessClients who already know you get a reason to come back.

    What changes in your business

    Clients come from ads and search, regulars come back — the flow becomes steady.

  4. 4

    Level 4 · Automation

    Processes run without manual routine

    1. Step 09Business without busyworkEnquiries, tasks and data move between tools without retyping.

    What changes in your business

    Data and tasks move on their own — you run the business, not the routine.

You can start at any step. If one step is enough for your business, we will say so and stop there.

Services in detail

Every step — what you get and what it costs

Step 01 · Level 1 · Foundation

A website that makes booking easier

A website that answers every question before the client has to call.

A visitor lands on a confusing site with no prices — and leaves for someone who makes it clear. We build a website where the first screen shows what you do, what it costs and how to book. Two languages, easy on a phone, ready for advertising.

  • Services and prices visible at once — fewer repetitive questions
  • A booking button on every screen — easier for visitors to become clients
  • Two languages included — clear to locals and foreigners alike

What is included

  • Up to 5 pages in two languages, copy based on your materials and a short interview
  • Mobile version and enquiry form
  • In the 14,900 CZK package: auto-reply, booking via a bot, entry straight into your calendar and a reminder for the client
  • Basic technical search setup

Step 02 · Level 2 · Enquiries

Appointment reminders

Clients don’t forget their appointment. You don’t lose paid hours.

Every no-show is an empty slot and money you will not earn. Clients get a confirmation and a reminder the day before, and if they cannot come, they reschedule via a link. You find out in advance, not when the client simply does not show up.

  • Fewer no-shows and empty slots
  • You hear about changes early and can fill the time
  • No more messaging every client by hand in the evening

What is included

  • Setting up the features of your current booking software
  • Confirmation and two reminders at agreed times
  • One channel: SMS, WhatsApp or email — depending on your system
  • Reschedule or cancel link

Step 03 · Level 2 · Enquiries

AI receptionist

Clients get an answer within a minute — even when your hands are full.

Someone writes “how much is it?” and waits. No reply within an hour — they message a competitor. The AI receptionist answers instantly on your website and in messengers, helps with booking and keeps every enquiry in one place. Complex questions go to you.

  • Clients do not leave while waiting for a reply
  • All conversations in one place, not five apps
  • You only handle what really needs you

What is included

  • Answers about prices, opening hours and FAQs
  • Clarifying the service and contact details, saving the history
  • Booking help: confirmed only after a successful calendar operation, otherwise a time request or booking link
  • Handover to a person: the bot pauses in that conversation

Step 04 · Level 2 · Enquiries

Automated voice receptionist

A missed call no longer means a lost client.

You are with a client, the phone rings — and the caller, tired of waiting, dials the next number in search. The voice assistant picks up, finds out what they need and saves a summary in your CRM. You call back already knowing who called and why.

  • Calls during and after hours do not go to waste
  • You call back prepared, not blind
  • No need to step away from the client in front of you

What is included

  • Mode: immediately, when nobody answers, or outside opening hours
  • Honest introduction: callers know they are speaking to AI
  • Name, contact and service, answers based on approved information
  • Booking request or booking into a compatible calendar

Step 05 · Level 3 · Marketing

New clients

Advertising where you can see what you got for your money.

Money went into ads — and nobody knows how many clients came. We run ads for one specific service, send them to that service’s page and show in a report how much was spent and how many enquiries arrived. You decide on numbers, not gut feeling.

  • Every ad leads to the right service, not the home page
  • You know what one enquiry costs
  • Ready-made copy and creatives — no work on your side

What is included

  • Review of the service, economics and available capacity
  • Offer, copy and creatives up to the number of concepts in your package
  • Basic enquiry tracking
  • Campaign setup and management

Step 06 · Level 3 · Marketing

AI sales agent

Every enquiry gets a reply within a minute — and makes it to a booking.

Someone sends an enquiry in the evening, you reply in the morning — and they have already booked with a competitor. The AI sales agent writes first to every new lead, clarifies what they need, answers questions and offers a free slot in your calendar. If the client goes quiet, it sends a polite reminder. Hot leads are sent to you in Telegram.

  • Replies to enquiries within minutes, not the next day
  • More enquiries turn into meetings or bookings
  • You only talk to people who are ready

What is included

  • A first personal message to every new lead
  • Conversation: clarifying needs, answers from your knowledge base, common objections
  • Booking a meeting via your calendar
  • 2–3 polite reminders if the client goes quiet, then stop

Step 07 · Level 3 · Marketing

AI search visibility

When a client asks ChatGPT or Google — will they find you?

More and more people no longer click through links but ask an AI assistant. If your business details are scattered and contradict each other, you simply will not be suggested. We check how search systems see you, fix the obstacles and show what changed.

  • Business details consistent and clear everywhere
  • Obstacles that hide you are removed
  • A clear list of changes and a repeat measurement

What is included

  • Checking search crawler access and indexable text
  • Information about your business and real services
  • Correct structured data and profiles
  • Test queries and a record of observed changes

Step 08 · Level 3 · Marketing

Repeat business

Your cheapest client is the one who has already been to you.

Winning a new client costs more than bringing back an existing one. But without a reminder, people simply forget you. We send your clients a relevant offer based on their visit history — a seasonal service, an add-on or your bonus — and show who responded and booked again.

  • Repeat bookings without ad spend
  • The offer goes to the right group, not to “everyone”
  • You see who responded and booked again

What is included

  • Preparing the database: date and type of previous service
  • Segments only with a permitted channel
  • Offer copy and simple design
  • Test send and launch after your approval

Step 09 · Level 4 · Automation

Business without busywork

Stop paying with your own time for copying data.

An enquiry was copied into a spreadsheet, then the CRM, then sent to a colleague — and got lost somewhere along the way. We set things up so data moves between tools on its own, tasks reach the right people and you hear about any failure straight away.

  • Hours of manual work each week back to you
  • Enquiries stop getting lost between tools
  • You learn about failures at once, not from an unhappy client

What is included

  • Review of one process and agreed steps
  • Connecting up to two systems with ready APIs
  • Duplicate protection and a clear owner
  • Alerts for failures and exceptions
Consultation: a clear next step: Three priorities instead of tool chaos

Not sure where to start?

There are dozens of tools, and each promises growth. It is easy to spend money on something you do not need. In 60 minutes we go through your situation and leave you three priorities and a next step — in writing. Order a service within 30 days and the consultation fee is credited.

1,490 CZK / 60 minutes

If you order a service within 30 days of the consultation, its price is credited towards the order.

Book a consultation

How we work

Clear rules from the first call

01

Price in writing up front

You see the scope, price and external costs before we start. No surprise extras along the way.

02

You own the result

Website, domain, service accounts and access are in your name. You can leave at any time.

03

No long contracts

Monthly care is optional and has a defined scope. You can cancel it.

04

Our mistakes fixed for free

If something does not work because of us, we fix it at no cost and without using a revision round.

05

We only promise what can be checked

No “guaranteed sales”. We show what was done and how to verify it.

06

We start small

If one step is enough for you, we will say so — and not sell you more.

Industries

Who it’s for

Different businesses, different first steps.

01

Psychologists

A calm first contact and simple booking for your practice

  • A website that makes booking easier
  • Appointment reminders
  • Consultation: a clear next step
02

Massage therapists

Clients choose a service and time on their phone — you work without extra messages

  • A website that makes booking easier
  • Appointment reminders
  • Repeat business
03

Dental clinics

Your reception spends less time on booking calls and messages

  • AI receptionist
  • Appointment reminders
  • A website that makes booking easier
04

Car services

Your mechanics keep working — callers are not lost

  • Automated voice receptionist
  • Repeat business
  • A website that makes booking easier

How it works

How it works

One connected system instead of manual work. Each step can be added on its own.

  1. 1A client finds youAds, search or a recommendation
  2. 2Sees a clear websiteServices, prices, booking button
  3. 3Books on their ownChooses a free slot
  4. 4You get notifiedIn Telegram and your calendar
  5. 5The client is remindedFewer forgotten visits
  6. 6The client comes backA timely repeat offer

It is simple

How to start

  1. Short call15 minutes to understand your situation.
  2. Clear proposalScope, price and timing in writing.
  3. Setup and joint testingWe test together before launch.
  4. LaunchWe hand over access and instructions.

Pricing

Pricing

Starting prices always next to the scope. Subscriptions only where there is monthly work.

PackageOne-offMonthly
A website that makes booking easier9,900 CZKNot required
Appointment remindersfrom 2,900 CZKfrom 490 CZK/month, optional
AI receptionistfrom 6,900 CZKfrom 1,990 CZK/month
Automated voice receptionistfrom 9,900 CZKfrom 2,490 CZK/month
New clientsfrom 4,900 CZKfrom 5,900 CZK/month
AI sales agentfrom 14,900 CZKfrom 2,990 CZK/month
AI search visibility3,900 CZK—
Repeat businessfrom 7,900 CZKfrom 3,490 CZK/month, optional
Business without busyworkfrom 9,900 CZKfrom 990 CZK/month, optional
Consultation: a clear next step1,490 CZK / 60 minutes—

Final prices in CZK (Kč). We are not VAT registered (neplátce DPH) — nothing is added to the price. Billed separately: third-party licences, domain, hosting, SMS, WhatsApp messages, call minutes, AI usage and ad budget — unless stated otherwise.

Full price list

About us

About SmartFirm

We help owners of service businesses in Czechia bring order to enquiries, booking and repetitive tasks. We work in Czech, Russian, English and German. We first find out what you actually need — and we do not sell a full toolkit when one step is enough.

Existing business

Websites, enquiry handling, reminders, repeat business and automating the processes you already have.

New business from scratch

Our next direction: helping launch a service business where booking, enquiries and record-keeping work without unnecessary manual effort from day one. If you are at the idea stage, start with a consultation.

Before we start

Frequently asked questions

What access will you need?

Only to the systems we work with: website, calendar, CRM or a specific channel. We agree the list in advance; passwords are never sent in open messages.

I already have a CRM or booking tool. Will I have to change it?

Usually not. We start with what already works for you. If a system is not compatible, we tell you before work begins.

How much do third-party tools cost?

Licences, messages, minutes and ad budget are paid separately, directly to the providers. We give you an estimate up front.

How long does setup take?

It depends on the scope and how quickly we receive information and access. The timeline is stated in the proposal.

Who controls what the automation says?

You do. Answers and scenarios are approved before launch, and complex cases go to a person.

What if something stops working?

Fixing defects in delivered work is different from new changes. Monthly care is optional and has a defined scope.

Let’s start

A calmer business starts here

What happens next

  1. We contact you via your chosen channel to clarify the task
  2. A short call — 15 minutes, free
  3. A written proposal: scope, price, timing

No obligation. The decision is yours.

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